IQ
Toyota
“Put the Toyota iQ to the test at your local dealer!” This concept inspired a striking series of print ads for the iQ’s launch, with the logo itself taking center stage. Each design reimagines the iQ in a unique form—an airbag, symbolizing safety; a giant roller coaster, representing fun and big sensations; and a sleek white sculpture, reflecting high-tech design, meticulously assembled by robotic arms. To bring these ideas to life, we combined real studio-shot elements—like actual sparks and mechanical details—with CGI, creating bold and engaging visuals that capture the brand’s playful and dynamic spirit.
Behind the scene
Credits
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Toyota
Saatchi & Saatchi, London
Jonathan Santana / Xander Smith
Pleix
Blink Ink
Bart Yates