Long Live Life
Novartis
The “Long Live Life” campaign for Novartis is a visually poetic and cinematic narrative that draws parallels between the human body and the vast, awe-inspiring landscapes of Earth. The story unfolds as an immersive journey, exploring the body’s intricate biological processes as if they were natural ecosystems—mountains, rivers, forests, and deserts—all symbolizing the complexity and beauty of life. This visual experience is further enhanced by a score composed by the great Philip Glass, whose music adds depth and emotional resonance to the film.
Credits
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Novartis
Wieden+Kennedy Amsterdam
Mark Bernath
Rosie Bardales
Toby Moore
Selena Mckenzie
Jamie Tan / Javier Perroud
Stink
Edward Grann
Bobby Bray
Pleix
Alex Barber
Sam Rice Edwards
MPC London
Philip Glass