︎︎︎

 

Chain Reaction

Mini

The concept was to use the domino effect as a visual metaphor, illustrating MINI’s technological advancements over the years. This progression culminates in their latest creation: A New Original MINI.

The film was shot in Downtown Los Angeles, with post-production handled by Digital District in Paris.



Credits


Client :
Agency :
ECD :
Production :
Executive Producer :
Producer :
Director :
Dir of Photography :
Editor :
Post Production :


Mini
Heimat Berlin
Myles Lord
Stink Berlin
Nils Schwermer
Christian Brox Brochot
Pleix
Glynn Speeckaert
Mario Battistel
Digital District