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Hello Someday

Lexus

The “Hello Someday” campaign was launched by Lexus to introduce the HS Hybrid, their first dedicated hybrid vehicle. With radar for the unforeseeable, infrared to help protect, satellite to guide, and electricity to adjust power and efficiency, the ad painted a vision of the road ahead—a driving experience defined by futuristic innovation and environmental responsibility.


Credits


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Lexus
Team One Advertising, USA
Chris Graves
Jon Pearce
Beth Hagen / Jenny Valladares
MJZ
Eric Stern
Caroline Pham
Pleix
Chris Soos
Angus Wall @ Rock Paper Scissors
The Mill / Los Angeles