Poise
Lexus Campaign
We had the opportunity to film Tamara Rojo, principal dancer of the English National Ballet, performing a routine to a hip-hop track. The film showcases her performance intertwined with images of the new Lexus IS 300h.While ballet in commercials typically conveys delicacy, our approach emphasized the physical power and precision required to execute the depicted moves. We collaborated closely with choreographer Russell Maliphant to ensure that Tamara’s movements har-monized with the sleek lines of the car.This advertisement was part of an integrated campaign, which also included two short-er online films and print executions highlighting the car’s features
Credits
Client :
Agency :
ECD :
CD :
Creatives :
Tv prod :
Dancer :
Choreographer :
Production :
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Audio House :
Lexus
CHI&Partners
Jon Burley
Monty Verdi / Micky Tudor
Rob Ferrara / Liz Oakley
Nicola Ridley
Tamara Rojo
Russell Maliphant
Stink
Annie Hart
Pleix
Stuart Graham
Sam Rice-Edwards @Assembly Room
ETC / The Mill
Sam Ashwell @750MPH