Bunny Fusion


We were tasked with modernizing the Duracell Bunny mascot, moving away from the stop-motion animated character used for years and creating something new and fresh. To humanize the Bunny, we tweaked its face to be more expressive, capable of showing a wider range of emotions. The hands and legs were redesigned to grasp and run.

The Bunny is now bigger, stronger, and more capable than ever before. In the com- mercial, we incorporated playful transformations to emphasize the power and fun the product brings to people’s homes.

Print Campaign


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Ogilvy France
Chris Garbutt
Nick Hine
Antoaneta Metchanova
Caroline Petruccelli
Chuck & Lulu
Edward Grann
Digital District
Apollo Studios