Bunny Fusion
Duracell
We were tasked with modernizing the Duracell Bunny mascot, moving away from the stop-motion animated character used for years and creating something new and fresh. To humanize the Bunny, we tweaked its face to be more expressive, capable of showing a wider range of emotions. The hands and legs were redesigned to grasp and run.
The Bunny is now bigger, stronger, and more capable than ever before. In the com- mercial, we incorporated playful transformations to emphasize the power and fun the product brings to people’s homes.
The Bunny is now bigger, stronger, and more capable than ever before. In the com- mercial, we incorporated playful transformations to emphasize the power and fun the product brings to people’s homes.
![](https://freight.cargo.site/t/original/i/822e970a3710a413ddd4af7fe31b612fbd21f3a3a9eb2df156439642e2dd55b0/DURACELL_09B.jpg)
![](https://freight.cargo.site/t/original/i/2026ede4bc4dfbb8ddc7e1208e58850ca314d9072128d5e47673d792163e5563/DURACELL_10-2.jpg)
Print Campaign
![](https://freight.cargo.site/t/original/i/4f373d7df42c1efcf4cfbd4c04123cc297be12cf3c9d86fb0fae5363a3ff172b/duracell_mitch_HD_HD2-02.jpg)
Credits
Client :
Agency :
ECD :
CD :
AD :
Tv prod :
Production :
Executive Producers :
Director :
Editor :
Post production :
Music :
Duracell
Ogilvy France
Chris Garbutt
Nick Hine
Antoaneta Metchanova
Caroline Petruccelli
Chuck & Lulu
Edward Grann
Pleix
Pleix
Digital District
Apollo Studios