“Citroën Celebrates Innovation” was the spark that ignited this playful ad campaign.

Imagine a never-ending party happening at every stage of car production—from the de- sign studio and assembly line to the wind tunnel for aerodynamic testing and the crash test site for safety. We aimed to capture the spirit of celebration at each step, turning Citroën’s office building and factory into a multi-floor fiesta, making car manufacturing look like a joyful, vibrant experience.


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H, Paris, France
Gilbert Scher
Florence Vignon
Vanina Guillier
Christopher Thiery, Ingrid Vasseur
Henry de Czar / Warm and Fuzzy
Jean-Luc Bergeron, Edward Grann
Mario Battistel
Digital District